The worldwide media industry is transforming to meet audience demands for greater interactivity and personal involvement in directing media content.  New media content is much more than just “multimedia” – it offers programming that can be enhanced with animation, special effects and interactive elements (eg on demand programming, interactive advertising, games, transactional TV and mobile services) which can be delivered over broadcast TV, mobile devices and broadband networks.

VNM has strategically built a comprehensive, integrated group that spans the entire new media content creation and distribution spectrum.  This places it at a regional leadership position to maximize value and meet the challenges resulting from the fundamental shifts in the media industry.

Capitalising on its knowledge of consumer trends and demands, VNMs production and animation studios tailor content for clients to maximize the effectiveness of their branding campaigns.  This customized content is enhanced with interactivity and converted to rich media applications and services, 3G videos, interactive and online games for consumption on mobile devices and on the internet.  In this manner, VNM creates Content Brands and services that are consumed over multiple platforms and devices.  This new media marketing solution offered by VNM provides exponential returns on marketing investments to clients, as compared to conventional advertising in traditional media.